Shoe store gets it’s own zip code.
Posted by Capri on June 24, 2007
Saks Fifth Avenue says its new shoe department is so big that it’s getting its own ZIP code.
The Manhattan store is revamping its shoe department, and when it moves from the fourth floor to an 8,500-square-foot space on the eighth floor in August, customers will be able to send mail to 10022-SHOE.
“We believe it’s such a big move for us it deserves its own ZIP code,” Saks (nyse: SKS – news – people ) spokeswoman Lesley Langsam Kennedy said Thursday. “We wanted to make it a destination.”
The retailer worked with the U.S. Postal Service on the new ZIP code – but only the last four characters, which aren’t necessary when mailing something, are specialized. The rest of the neighborhood shares 10022.
Saks operates 54 stores in 25 states and two stores in the Middle East.
